| Do we move our site and our CMS, or does it read the ones we have?Favours EdgeKit | You write in beehiiv. Posts are written in its editor, or imported from WordPress, Substack, Ghost or Mailchimp, and published on a website beehiiv hosts, on your own domain once you add its DNS records. On Pro and Enterprise, an RSS block pulls posts from your own site’s feed into a newsletter. | Neither moves. EdgeKit reads Arc XP and any other CMS vendor, synced continuously, and builds the edition from what your newsroom has published: feeds by section, tag, content type or author, beside your editors’ own picks and text. |
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| Is the newsletter subscriber the same reader as our paywall?Favours EdgeKit | On beehiiv’s own website, yes: a subscriber, their free or paid tier and the posts gated to it are one record in each beehiiv publication, with paid tiers billed through Stripe. | On your own site, yes: the list sits on the same reader record as sign-in, the paywall and the subscription, across every title you publish, and is pushed to your email platform. An unsubscribe made inside it comes back, so the list and the preference never disagree. |
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| Do we have to change our email platform?Favours EdgeKit | beehiiv is the email platform and sends the email itself. It offers shared and dedicated IPs. Dedicated IPs are for Enterprise customers sending from a custom domain, and required above 700,000 emails a day per publication. A new custom sending domain is warmed up automatically, typically over six to eight weeks. | No, if it is Braze, SendGrid or Resend: EdgeKit renders the edition and your platform delivers it, from the domain and reputation you already have. Any other platform is added at no charge. |
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| Can the platform bring us new subscribers?Favours beehiiv | Yes. A referral programme with milestone rewards, free recommendations between beehiiv newsletters, and paid recommendations, where one newsletter pays another for each verified subscriber it sends and beehiiv keeps 20%. | Through referrals, yes: EdgeKit integrates with Dub for referral rewards, and on each title’s pages the decision engine chooses which of that title’s newsletters to offer each reader. EdgeKit runs no network between media groups. |
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| How far can the paywall go beyond free and paid?Favours EdgeKit | Each post has a free, paid or per-tier audience, with a paywall break inside it and a gate that asks the reader to subscribe. There is also one metered paywall per account, counted per subscriber and reset anywhere from daily to never. | Any number of meters, counting signed-in readers and anonymous devices alike, and rules that decide on every page view what each reader sees, from their subscription, their reading and facts about the article. |
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| Can each reader get a different newsletter?Neither | Yes, on the Pro plan: dynamic content shows or hides a block by tier, custom field, tag, sign-up date, referral count or poll answer. Merge tags with a fallback work on every plan. | Yes, in Braze: a personalised feed fills each reader’s own stories at send, ranked by EdgeKit Personalization from what that reader has read on your site. A template can greet each reader by first name, with a fallback. |
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| Does the newsletter go out when nobody is at a desk?Neither | Yes. On Enterprise, a recurring series sends on a set cadence; on Pro and Enterprise, an RSS block can pull the latest posts from your own site’s feed at each send. Automations also send a set sequence when something happens, such as a sign-up, an upgrade or a poll answer. | Yes, if you want it to. Set days, times and a timezone and autopilot creates and schedules every edition, and its feeds fill at the moment it sends, so a 7am edition carries what was published at 6:55. |
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| Are the sign-up forms ready on day one?Favours beehiiv | Yes. One embed gives inline, pop-up, slide-in and sticky forms built from your own fields, and Magic Links start a reader’s sign-up from a link in another newsletter’s email. | Not yet: hosted forms and pages are coming soon. Until then your team builds them with EdgeKit’s SDK: sign-up pages, sign-up flows the decision engine tailors to each reader, and preference pages showing each reader their own lists. |
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| Does unsubscribing from one newsletter take the reader off all of them?Favours EdgeKit | From a newsletter list send, only that list. From a send addressed to a segment, beehiiv’s one-click unsubscribe removes the reader from the whole publication. | No. Every unsubscribe link EdgeKit puts in an edition is signed and scoped to the one list it came from, one-click header included, and every change is recorded with where it came from. |
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| Can we sell sponsorship inside the newsletter?Neither | Yes. beehiiv’s ad network brings the advertisers and fills up to three ad slots per post, paid per thousand unique opens or per click, as each advertiser sets. | Through the email ad manager you choose, such as LiveIntent, Passendo or Kevel, with its placements built into your template. EdgeKit’s own ad manager is in development. |
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