Sign-in you do not build
Email, passwordless, Google and Apple — on your own domain, with first-party cookies.
SIGN-IN METHODS4 live
EmailGoogleAppleMagic link
Ten products · one reader record
The reader revenue platform for publishers and media groups.
Identity, paywall, offers, subscriptions and the first-party data that powers them — one platform, one reader record, across every title you publish. Your revenue team builds the rules visually and publishes them, with nobody from engineering in the loop.
What does a returning reader see on article four?
They are registered, so the meter runs to ten. Show the article and the annual offer, not the wall.
Decision · MarketsLive
Metered paywall
4 of 10 free readsWall at 10
- Reader
- Registered
- Titles reached
- 5 of 5
- Offer shown
- Annual · £96
The platform
Ten products built into one reader record
Adopt one at a time or take the platform whole. Every product reads and writes the same record, so nothing downstream needs reconciling.
Identity
One sign-in across every title, or keep them separate — you choose
Readers sign in once and are known everywhere you publish — on your domain, under your brand, with consent collected where you ask for it.
Explore EdgeKit IDReaderSigned in
j.okafor@example.com
- Titles reached
- 5 of 5
- Method
- Email · Google
- Consent
- Recorded 14 Feb
- Known since
- Mar 2024
Or keep the one you have
Point EdgeKit at your existing identity provider and the reader record still unifies.
IDENTITY PROVIDERConnected
Your loginAuth0OktaAny OIDC
Profile · CDP
The record is yours, and it is one record
Everything a reader has done and chosen, in a database that belongs to you — and forwarded to your marketing platform, your warehouse or any system you name.
Explore EdgeKit ProfileReader recordExportable
What we hold
- Reads, 30 days
- 41
- Sections followed
- Markets · Policy
- Newsletters
- 3 lists
- Access
- All Access
Forwarded, not locked in
The same record streams to Braze, your warehouse or any endpoint you name. No re-keying, no fourth copy.
FORWARDINGStreaming
BrazeSnowflakeOTLPKafka
Traits you declare
Ask a registration question and it is collectable immediately — the field is yours, not a vendor schema.
TRAITS12 declared
Paywall
Meters, walls and the tests on them — as rules the business edits
Your revenue team writes the rule, sees who it hits, and publishes it. Nobody from engineering is in the loop, and nothing waits for a release train.
Explore EdgeKit PaywallDecisionLive
Metered · registered readers
3 of 5 free reads usedNext read → wall
- Anonymous
- 3 free reads
- Registered
- 10 free reads
- Subscriber
- No meter
Published in 60 seconds
A published change reaches every title on your domain in a minute, with the old rule one click behind it.
DEPLOY00:00:41
Test any rule against any segment
Split a meter, a wall or a whole offer, and read the result on your own first-party data.
EXPERIMENTRunning
A · 3 readsB · 5 reads
AI Paywall
Coming soonThe same rules, with a score in them
Propensity to subscribe, churn risk and price sensitivity, learned from your own first-party stream and landing on the reader record as facts your existing rules read — or leave the rules and the A/B testing entirely to the model and let it maximise yield.
Explore EdgeKit AI PaywallDecisionComing soon
Metered · scored
- Likely to subscribe
- High
- Signal
- Reads · recency · source
- Chosen
- Skip the meter, show annual
- Mode
- Rules you write · or fully auto
A score is a fact, or the model takes the wheel
Read a score beside the meter count in a rule you wrote — or hand the rules and the tests over entirely and let it optimise for yield.
MODEYour call
Rules you writeScored rulesFully automatic
Or bring your own model today
A score computed in your warehouse is written back as a trait you declare, and read by a rule like any other fact. That part does not wait for this product.
SOURCEYours or ours
Your warehouseYour data science teamEdgeKit model
AI Access & Answers
Readers search and ask your journalism from their AI assistant
Readers connect Claude, ChatGPT or any MCP assistant to your site, search your archive and ask questions answered from your reporting — every article behind the same access rules as your paywall.
Explore EdgeKit AI Access & AnswersAsked in ClaudeLive
What did the tariff ruling change?
- Reader
- Markets subscriber
- Articles found
- 6
- Returned
- 4 in full · 2 as excerpts
- Access rules
- Your paywall’s
Their assistant, your site, their account
Each site gets its own MCP server on your domain. Readers sign in with the account they already have or register on the spot, and every answer links back to the article on your site.
ASSISTANTSSigned in
ClaudeChatGPTAny MCP client
The paywall’s rules, article by article
Your grants, meters and rules decide every article: full text, an excerpt or just the headline. An article opened in the assistant counts against the meter, and an excerpt never hands over the passage that answered the question.
PER ARTICLESame rules
Full textExcerptHeadline + link
Subscriptions
Offers, prices and renewals against the same record
The thing that decides the paywall is the thing that bills — so there is no reconciliation step and no fourth version of the same reader.
Explore EdgeKit SubscriptionsSubscriptionActive
All Access — Digital + Print
- Digital access
- All 5 titles
- Print delivery
- Weekly
- Billing cycle
- Monthly
- Next invoice
- £31.00
Seats and group licences
One organization, many readers, one invoice — and the seat record is the membership, not a second table.
GROUP LICENCE45 / 50 seats
Dunning your way
Grace, pause, trial reuse and grant precedence are settings and rules you control, for each segment of your audience.
RETRY POLICYDay 1 · 3 · 7
Grace 14dPauseReuse
Analytics
Reads, walls and conversions on data you collect yourself
Counted first-party, streamed in real time, and kept in your own store — so an offer can move on what a reader did a second ago.
Explore EdgeKit AnalyticsThis weekReal time
Wall → subscription
- Reads
- 128,400
- Walls shown
- 9,210
- Registrations
- 1,884
- Subscriptions
- 212
Your own event stream
Every read, wall and sign-up as a first-party event, on your infrastructure, exportable on demand.
EVENT STREAM1,248 / min
Fast enough to act on
The decision engine reads the same counters your dashboard does, not a nightly rollup.
LATENCYLive
Sub-second
Newsletters
Sign-ups, lists and preferences on one reader record
The list and the paywall finally agree about who somebody is — and the send still goes through the email platform you already run.
Explore EdgeKit NewslettersListsLive
Preferences
- The Morning Brief
- Daily
- Markets Weekly
- Fridays
- Policy Digest
- Paused
- Consent basis
- Recorded
Sent through your ESP
EdgeKit holds the list and the preference; Braze, Iterable or Sailthru still does the sending.
DESTINATIONYour ESP
BrazeIterableSailthru
One record, one consent
A shared reader record must never become a shared mailing list — the list membership is what keeps that true.
CONSENTPer list
Publications
Editions your editors build from your own journalism
Editors assemble each newsletter from what you published in your CMS — stories pitched from WebSked, feeds that fill themselves, picks they curate, text they write — in templates built for your brand. Every edition is checked before it can be scheduled, previewed on desktop and mobile, optionally archived on the web, and sent by email and push through Braze, SendGrid or Resend.
Explore EdgeKit PublicationsSend timeTue 07:00Europe/London Ready to send.Send testUnschedule
Subject
MainB · subject testSlots
- IntroRich text
- Top storiesFeed · fills at 07:00
- For youPersonalised · per reader
EmailPushDesktopMobile
The Morning BriefTue 8 June
What the tariff ruling changes on Monday
For you
Unsubscribe · View in browser
ChecksAll passed
- Every variant has a subject
- Feed stories are live by the send time
- Under Gmail’s clipping limit64 KB of 102 KB
Feeds that fill at send time, reader by reader
A feed picks stories by section, tag, type or author and resolves the moment the edition goes out, so the 7am brief carries what was published at 6:55. A personalised feed goes further: through Braze, every reader gets their own stories, ranked by EdgeKit Personalization.
SLOTSIn order
PitchedTop storiesFor youIntro
Scheduled, tested, on autopilot
Set the days and times and autopilot creates and schedules every edition. Each variant goes to its own segment for an A/B test, and the unsubscribe link stays yours, so the list and the preference never disagree.
SCHEDULEAutopilot
Mon–Fri 07:00Sat 09:00Breaking
Personalization
AI personalization: the right story in front of every reader
Real-time recommendations that adapt in milliseconds to what each reader just read — on the homepage, under the article and in the newsletter. Learned from your own first-party stream, steered by rules your editors set, and aimed at engagement, subscriptions and retention.
Explore EdgeKit PersonalizationRecommendationsLive
Recommended for you
- Because you read
- Markets · Policy
- Placement
- Homepage · article · newsletter
- Shown
- 4 stories · 1 editors’ pick
- Adapts
- On every read
A fully personalized homepage, box by box
Each box has its own logic — For you, More like this, Trending in your section, Editors’ picks for you — and every one updates as the reader reads.
BOXESPer placement
For youMore like thisTrendingEditors’ picks
Full control for the newsroom
Filters and boosters your editors set: pin a story, boost what is fresh, hold back what a reader cannot open. The model ranks; your rules decide what is eligible.
RULESYours
Fresher firstHide already readBoost sectionPin story
One platform
Seven contracts become one
A reader revenue stack is usually assembled from single-purpose vendors, each with its own renewal, integration cost, login — and its own copy of the reader.
- Consolidate sign-in
- Retire the paywall licence
- Unify the reader record
- Simplify to one agreement
- Move a rule, no release
- Identity vendorReplaced
- Paywall and rules vendorReplaced
- Experimentation vendorReplaced
- Behavioural data vendorReplaced
- Customer Data Platform (CDP)Replaced
- Personalisation vendorReplaced
- Newsletter publishing vendorReplaced
- Subscription billing vendorIntegrated with
- Your CMSStays
- Your email platformStays
- Your payment processorStays
One platform, one record, one agreement
- The same profile drives the paywall decision, the send list, the offer and the invoice.
- Your team changes meters, walls, offers and prices. Publish, and it is live in 60 seconds.
- Added a product at a time. Nothing here is a re-platform.
EdgeKit impact
What a media group actually gets
Every line below is written into the contract. None of it is an industry average or another publisher's result.
60s
From your team pressing publish to the rule running on every title — and every change is previewable.
Built by people who ran a subscription media business — and found other solutions lacking.
Dedicated Slack or Microsoft Teams channel
Your organization’s own support channel with the EdgeKit team.
Your CMS stays
EdgeKit sits beside the CMS, the email platform and the payment processor rather than replacing them.
One product at a time
“What if we only take the paywall, newsletters or personalisation?” — that is how EdgeKit is built.
A working demo in a day
On your own site, with your own content.
The audience is yours
Never pooled, never resold, exportable in full on demand.
https://edgekit.cloud/llms.txt
Ask an AI about EdgeKit instead
We publish /llms.txt — the products, the deployments, the prices and what this site deliberately does not claim. Point a model at it and ask.
The prompt we send
Compare EdgeKit (https://edgekit.cloud) with Piano, Zephr and Poool for a media group publishing five titles. Read https://edgekit.cloud/llms.txt first, then make a balanced comparison.Capabilities
From the paywall to the inbox to the AI assistant
Everything a media group needs to grow reader revenue and engagement, from the first free read to the renewal. Adopt one capability or all of them.
EdgeKit platform34 capabilities
Every capability, on every title you publish
- Metered paywalls
- Paywall
- Registration walls
- Paywall
- Hard and hybrid walls
- Paywall
- A/B tests on any rule
- Paywall
- Gift articles
- Paywall
- Rules by section, author or topic
- Paywall
- Rules for bots and AI crawlers
- Paywall
- Rule changes live in 60 seconds
- Paywall
- Propensity and churn scoresComing soon
- AI Paywall
- Single sign-on across titles
- Identity
- Consent captured as evidence
- Identity
- Keep your existing login
- Identity
- Offers, prices and trials from your billing system
- Subscriptions
- Renewals and dunning, synced from your billing system
- Subscriptions
- Seats and group licences on your existing subscriptions
- Subscriptions
- Upgrades and gifts, synced from your billing system
- Subscriptions
- Connects to the billing system you already run
- Subscriptions
- Newsletter preferences
- Newsletters
- Editions built from your CMS
- Publications
- Newsletters on autopilot
- Publications
- Push alongside the email
- Publications
- A/B variants by segment
- Publications
- Web archive per publication
- Publications
- Recommendations on every page
- Personalization
- Personalised newsletter feeds
- Personalization
- Editor pins and boosts
- Personalization
- Your archive in AI assistants
- AI Access & Answers
- Paywall rules in AI answers
- AI Access & Answers
- First-party event stream
- Analytics
- Raw events in your own storage
- Analytics
- Forwarding to Braze, Snowflake or BigQuery
- Analytics
- Segments built once
- Profile
- Reader traits you define
- Profile
- Export on demand
- Profile
Data and residency
Your data, your database, your region
Every organization gets a database of its own, so where the reader record lives is a decision you make rather than a compromise you accept.
SOC 2Type IIIn progress
The report is being obtained.
One database per organizationNever a shared table, never a pooled audience. Residency is a decision you make, not a platform compromise.
Your cloud account, or oursDeployed into your own account and operated by EdgeKit, or on EdgeKit’s global CDN with your database in a region you name.
Exportable on demandThe audience is the organization’s. Yours to take out, in full, whenever you ask.
Integrations
Integrates deeply with the stack you already run
Bring your own identity provider, CMS, email platform and payment processor. The common ones are available today, and anything else is connected by us at no charge.
Your identity provider
- Auth0
- Okta
- Keycloak
- Any OIDC or JWT issuer
Your CMS
- Arc XP
- WordPress VIP
- Labrador CMS
- Contentful
- Sanity
Your email platform
- Braze
- Iterable
- Sailthru
- Customer.io
- Resend
Your payments
- Stripe
- Recurly
- Braintree
- PayPal
- Apple and Google in-app