SolutionsA single title
Your most-read section converts almost nobody
A section can hold more reading time than anything you publish and no subscriptions, because its readers want it and nothing else. So sell them that, where they read it.
The reader
- TitleThe Ledger
- Signed inYes
- SubscriptionNone
- Free articles used10 of 10 · last 30 days
- SectionSport
- Gift linkNo
The answer
Sport offer
- Matched
- 2 · Signed in, rule 2
- Meter
- 10 of 10
- Reason
- meter · section Sport
A news article from this reader: Full offer
The situation
What is going wrong
The section your readers come back for every day is the one almost none of them pay for. The only thing for sale is the whole title, so the readers who want one thing are asked to buy everything.
Loyal readers, commodity content
Match reports and team news are free within minutes anywhere else, so the section that brings readers back every day converts almost none of them.
One offer for everything
The only thing for sale is the whole title. A reader who follows one club is asked to pay for the news, the opinion and the puzzles they will never open.
A new offer is a project
Scoping access to a section, pricing it and putting it on the page means a vendor ticket and a release, so the idea waits for the next quarter.
What changes
When the offer, the wall and the invoice read one record
Sell the section on its own. Nothing new is commissioned: the offer is a rule on the article’s section, sold where the sport reader already is, and the full offer stays beside it.
EdgeKit Subscriptions
An offer scoped to a section
What an offer opens is a rule on the article: its section, its age, a level your CMS sets. A sport-only offer is cut from what you already publish, the full offer stays beside it, and which titles each covers is a setting.
- Coverage by section, by the article’s age in days, or by any field your CMS sends
- Nothing new is commissioned
- The full offer and the smaller one are both on sale, each with its own price
Access · computed by EdgeKit
- Access
- Paid
- Products
- Markets Pro
- Titles they can read
- 2 of 3
- Access ends in
- 41 days
- Lapsed
- Never
On this title
- Joined
- 19 Sep 2025
- Joined through
- Newsletter
- Newsletters
- Morning Brief · Markets Close
Answered at sign-up
- Industry
- Financial services
- Job level
- Director
- Interests
- Markets · Policy
Your fields
- account_type
- Individual
- seniority
- Senior
EdgeKit Paywall
Sold on the sport article
The wall on a sport article shows the sport offer, by a rule your revenue team writes, and the reader buys without leaving the page. The full offer stays on the subscribe page for readers who want all of it.
- The offer shown depends on the section the reader is in
- Checkout on the article page, in your design
- The offer the wall showed is the offer that is charged
£2 the first month
then £6 a month · the sport section
Emaila.mensah@example.comCard•••• 424212 / 28CVCRecurly secure fieldSubscribeWhat checkout did
- Offer matches what the paywall showed
- Discount billed with coupon SPORT2
- Charged by Recurly · 3-D Secure passed
- Reader record created for a.mensah@example.com
- Access started · Sport · The Ledger
EdgeKit Paywall
Both offers on the same sport pages, judged on who stayed
Show both offers on the same sport articles to two halves of your readers and read, on your own record, who converted and who stayed: the smaller offer against the full one, judged on retention rather than first clicks.
- Split by device, or per signed-in reader across devices
- The version comes back with every decision, and your tag sends it with the reads
- The purchase and the renewal sit on the record; EdgeKit computes no significance figure
- Split by
- DevicePer signed-in reader follows them across devices
- Who’s in
- Everyone else, in the Sport section of The Ledger
- Read by
- Article paywall · Everyone else · rule 2
- Counted as seen
- When that rule gives the answer
Each decision names the versionyour event stream
EdgeKit Profile
The upgrade stays one reader
A reader who buys sport and later buys the full offer is one record with both on it, so upgrades and retention are read per offer on your own record, and the offer to upgrade is a rule on what they hold. The upgrade is sold through EdgeKit checkout; a change made inside your billing provider changes the invoice, and the record does not follow it yet.
- What a reader holds is a fact a rule reads
- A reader who lapsed on the sport offer and one who lapsed on the full offer are two different win-back rules
- Every change to access is a dated row naming where it came from
- Provider
- Recurly
- Sold as
- Individual
- Access to
- 11 Apr 2026
- StartedEdgeKit checkoutBought Sport on a sport article
- ExtendedRecurlyRenewal paid · access to 3 May 2025
- StartedEdgeKit checkoutBought Digital Annual on the subscribe page · access to every title
Written from the provider's own events
How it goes live
Four steps, and both offers on the same pages before the subscribe page changes
White-glove onboarding: we set it up with you, start to finish.
- 01
Find the section with the most reading and the fewest subscriptions
Your analytics already know it. We read it with you, line by line.
- 02
Confirm what your CMS tells the page
The section, and the article’s age in days if you want the archive wall too. One tag on the page sends them with each request, signed by your site so nobody can relabel an article to read it free. Your developer adds the tag once, with us.
- 03
Cut the offer and write the rule
A product covering the section, an offer selling a price from your billing provider, and the rule that shows it on those sport articles. Published in 60 seconds.
- 04
Run both offers on the same pages, then decide
The version each reader saw sits in your event table beside their reads, and the purchase and the renewal sit on their record. Read retention per offer before you commit the subscribe page.