Sign-in you do not build
Email, passwordless, Google and Apple — on your own domain, with first-party cookies.
SIGN-IN METHODS4 live
EmailGoogleAppleMagic link
Not signed in3 of 3 free articles used · this month
Free account
Register to keep readingEmailContinueOne sign-in across every titleRegistration askNot signed in · decided before the page loaded
AMSigned in, no subscription10 of 10 free articles used · last 30 days
Free articles
You’ve read your 10 free articlesDigital Annual
Subscribe£48 the first year
then £96 a yearSubscribe offerFree articles used up · decided before the page loaded
Your team, in the console
Black Friday: £24 the first year, ends MondayPublishLive on every title within 60 secondsFree articles
You’ve read your 10 free articlesDigital Annual
£48 the first year
then £96 a yearBlack Friday · ends Monday
Digital Annual, at its Black Friday priceDigital Annual
£24 the first year
then £96 a yearSubscribe offerDigital Annual, from your billing systemSubscribe offerThe Black Friday offer, published today
Prices illustrative.
What publishers get
- No paywall flicker: decided before the page loads
- Each reader sees the offer meant for them, on every title
- AI crawlers blocked, or charged for every page they take
- Newsletters as email editions, filled from your CMS
The platform
Start with the product you need. Add the rest without re-platforming.
Adopt one at a time or take the platform whole. Ten read and write the same reader record, so nothing downstream needs reconciling; Bot Analytics & Blocking counts the crawlers that read your titles, and AI Visibility reads what AI answers say about you.
Figures in the screens below are illustrative.
Identity
Know every reader on every title, after one sign-in
Readers sign in once and are known everywhere you publish — on your domain, under your brand, with consent collected where you ask for it.
Explore EdgeKit IDReaderSigned in
j.okafor@example.com
- Titles reached
- 5 of 5
- Method
- Email · Google
- Consent
- Recorded 14 Feb
- Known since
- Mar 2024
Or keep the one you have
Point EdgeKit at your existing identity provider and the reader record still unifies.
IDENTITY PROVIDERConnected
Your loginAuth0OktaAny OIDC
Profile · CDP
One reader record you own, sent wherever you need it
Everything a reader has done and chosen, in a database that belongs to you — and forwarded to your marketing platform, your warehouse or any system you name.
Explore EdgeKit ProfileReader recordExportable
What we hold
- Reads, 30 days
- 41
- Sections followed
- Markets · Policy
- Newsletters
- 3 lists
- Access
- All Access
Forwarded, not locked in
The same record streams to Braze, your warehouse or any endpoint you name. No re-keying, no fourth copy.
FORWARDINGStreaming
BrazeSnowflakeOTLPKafka
Traits you declare
Ask a registration question and it is collectable immediately — the field is yours, not a vendor schema.
TRAITS12 declared
Paywall
Change your paywall the same day, without engineering
Your revenue team writes the rule, sees who it hits, and publishes it. Nobody from engineering is in the loop, and nothing waits for a release train.
Explore EdgeKit PaywallDecisionLive
Metered · registered readers
3 of 5 free reads usedNext read → wall
- Anonymous
- 3 free reads
- Registered
- 10 free reads
- Subscriber
- No meter
Published in 60 seconds
A published change reaches every title on your domain in a minute, with the old rule one click behind it.
DEPLOY00:00:41
Test any rule against any segment
Split a meter, a wall or a whole offer, and read the result on your own first-party data.
EXPERIMENTRunning
A · 3 readsB · 5 reads
AI Paywall
ManagedShow each signed-in reader the offer they are most likely to take
Propensity to subscribe, churn risk and price sensitivity, built by EdgeKit’s data team from your own first-party stream and landing on the reader record as facts your existing rules read — or hand the rules and the A/B testing to our team, toward yield.
Explore EdgeKit AI PaywallDecisionManaged
Metered · scored
- Likely to subscribe
- High
- Signal
- Reads · recency · source
- Chosen
- Skip the meter, show annual
- Mode
- Rules you write · or managed
A score is a fact, or we run the tests
Read a score beside the meter count in a rule you wrote — or hand the rules and the tests to EdgeKit’s team, toward yield.
MODEYour call
Rules you writeScored rulesManaged
Or bring your own model today
A score computed in your warehouse is written back as a trait you declare, and read by a rule like any other fact. That part does not wait for this product.
SOURCEYours or ours
Your warehouseYour data science teamEdgeKit’s data team
AI Access & Answers
Be the answer when your readers ask their AI assistant
Readers connect Claude, ChatGPT or any MCP assistant to your site, search your archive and ask questions answered from your reporting — every article behind the same access rules as your paywall.
Explore EdgeKit AI Access & AnswersAsked in ClaudeLive
What did the tariff ruling change?
- Reader
- Markets subscriber
- Articles found
- 6
- Returned
- 4 in full · 2 as excerpts
- Access rules
- Your paywall’s
Their assistant, your site, their account
Each site gets its own MCP server on your domain. Readers sign in with the account they already have or register on the spot, and every answer links back to the article on your site.
ASSISTANTSSigned in
ClaudeChatGPTAny MCP client
The paywall’s rules, article by article
Your grants, meters and rules decide every article: full text, an excerpt or just the headline. An article opened in the assistant counts against the meter, and an excerpt never hands over the passage that answered the question.
PER ARTICLESame rules
Full textExcerptHeadline + link
Subscriptions
Sell and renew subscriptions with nothing to reconcile
Your billing provider keeps the money; the paywall reads access kept in step with every payment, so there is no reconciliation step and no fourth version of the same reader.
Explore EdgeKit SubscriptionsSubscriptionActive
All Access — Digital + Print
- Digital access
- All 5 titles
- Print delivery
- Weekly
- Billing cycle
- Monthly
- Next invoice
- £31.00
Seats and group licences
One organization, many readers, one invoice — and the seat record is the membership, not a second table.
GROUP LICENCE45 / 50 seats
Dunning your way
Grace, pause, trial reuse and grant precedence are settings and rules you control, for each segment of your audience.
RETRY POLICYDay 1 · 3 · 7
Grace 14dPauseReuse
Analytics
Move an offer on what a reader did a second ago
Counted first-party, streamed in real time, and kept in your own store — so an offer can move on what a reader did a second ago.
Explore EdgeKit AnalyticsThis weekReal time
Wall → subscription
- Reads
- 128,400
- Walls shown
- 9,210
- Registrations
- 1,884
- Subscriptions
- 212
Your own event stream
Every read, wall and sign-up as a first-party event, on your infrastructure, exportable on demand.
EVENT STREAM127 / min
Fast enough to act on
The decision engine reads the same counters your dashboard does, not a nightly rollup.
LATENCYLive
Sub-second
Bot Analytics & Blocking
Charge the AI companies that read your journalism, or block them
Every request to your titles, sorted into people, search engines and AI crawlers, with what each operator takes and the readers it sends back. Then a rule for each crawler: allow it, block it or charge it per page, on your own domain.
Explore EdgeKit Bot Analytics & BlockingBot activityLast 30 days
AI crawlers · last 30 days
- OpenAI
- Charge
- Perplexity
- Allow
- ByteDance
- Block
- Crawl-to-referral
- Per operator
Every request, sorted
People, search engines and AI crawlers, each crawler named with its operator, by your CDN’s verdict or EdgeKit’s own bot protection.
TRAFFIC2 verdicts
PeopleSearch enginesAI crawlersOther bots
A rule per crawler
Allow the engines that send readers back; block or charge the ones that only take, on your own domain.
RULESPer crawler
AllowChargeBlock
AI Visibility
Know when AI answers name you, and who they name instead
The questions people ask, put once a day to the answer engines you pick, from ChatGPT to Gemini. See which names the answers mention, how yours ranks against the titles you compare with, and which sites they cite.
Explore EdgeKit AI VisibilityOverviewLast 30 days
The Ledger
- Visibility
- 42.0%
- Share of voice
- 32.8%
- Average position
- 2.1
- Visibility, against the 30 days before
- ↑ 5.5 pp
The same questions, every day
Each tracked prompt runs on the answer engines you pick, in the country and language you set, and every answer is kept.
ANSWER ENGINESOnce a day
ChatGPTAI OverviewAI ModePerplexityGemini
Show a sponsor their run
Tag the prompts a sponsored piece should move, follow the sponsor, and read its numbers for the run against the same length of time before it.
SPONSORED RUNVs the range before
VisibilityShare of voicePositionSentiment
Newsletters
Know which newsletter readers pay, and sell to the rest
The list and the paywall finally agree about who somebody is — and the send still goes through the email platform you already run.
Explore EdgeKit NewslettersListsLive
Preferences
- The Morning Brief
- Daily
- Markets Weekly
- Fridays
- Policy Digest
- Paused
- Consent basis
- Recorded
Sent through your ESP
EdgeKit holds the list and the preference; Braze, Iterable or Sailthru still does the sending.
DESTINATIONYour ESP
BrazeIterableSailthru
One record, one consent
A shared reader record must never become a shared mailing list — the list membership is what keeps that true.
CONSENTPer list
Email & Push Editions
Editions that fill and schedule themselves from your journalism
Editors assemble each newsletter from what you published in your CMS — stories pitched from WebSked, feeds that fill themselves, picks they curate, text they write — in templates built for your brand. Every edition is checked before it can be scheduled, previewed on desktop and mobile, optionally archived on the web, and sent by email and push through Braze, SendGrid or Resend.
Explore EdgeKit Email & Push EditionsSend timeTue 07:00Europe/London Ready to send.Send testUnschedule
Subject
MainB · subject testSlots
- IntroRich text
- Top storiesFeed · fills at 07:00
- For youPersonalised · per reader
EmailPushDesktopMobile
The Morning BriefTue 8 June
What the tariff ruling changes on Monday
For you
Unsubscribe · View in browser
ChecksAll passed
- Every variant has a subject
- Feed stories are live by the send time
- Under Gmail’s clipping limit64 KB of 102 KB
Feeds that fill at send time, reader by reader
A feed picks stories by section, tag, type or author and resolves the moment the edition goes out, so the 7am brief carries what was published at 6:55. A personalised feed goes further: through Braze, every reader gets their own stories, ranked by EdgeKit Personalization.
SLOTSIn order
PitchedTop storiesFor youIntro
Scheduled, tested, on autopilot
Set the days and times and autopilot creates and schedules every edition. Each variant goes to its own segment for an A/B test, and the unsubscribe link stays yours, so the list and the preference never disagree.
SCHEDULEAutopilot
Mon–Fri 07:00Sat 09:00Breaking
Personalization
Keep every reader reading, with the next story picked for them
Real-time recommendations that adapt in milliseconds to what each reader just read — on the homepage, under the article and in the newsletter. Learned from your own first-party stream, steered by rules your editors set, and aimed at engagement, subscriptions and retention.
Explore EdgeKit PersonalizationRecommendationsLive
Recommended for you
- Because you read
- Markets · Policy
- Placement
- Homepage · article · newsletter
- Shown
- 4 stories · 1 editors’ pick
- Adapts
- On every read
A fully personalized homepage, box by box
Each box has its own logic — For you, More like this, Trending in your section, Editors’ picks for you — and every one updates as the reader reads.
BOXESPer placement
For youMore like thisTrendingEditors’ picks
Full control for the newsroom
Filters and boosters your editors set: pin a story, boost what is fresh, hold back what a reader cannot open. The model ranks; your rules decide what is eligible.
RULESYours
Fresher firstHide already readBoost sectionPin story
One platform
Seven contracts become one
A reader revenue stack is usually assembled from single-purpose vendors, each with its own renewal, integration cost, login — and its own copy of the reader.
- Consolidate sign-in
- Retire the paywall licence
- Unify the reader record
- Simplify to one agreement
- Move a rule, no release
- Identity vendorReplaced
- Paywall and rules vendorReplaced
- Experimentation vendorReplaced
- Behavioural data vendorReplaced
- Customer Data Platform (CDP)Replaced
- Personalisation vendorReplaced
- Newsletter publishing vendorReplaced
- Subscription billing vendorIntegrated with
- Your CMSStays
- Your email platformStays
- Your payment processorStays
One platform, one record, one agreement
- The same profile drives the paywall decision, the send list, the offer and the invoice.
- Your team changes meters, walls, offers and prices. Publish, and it is live in 60 seconds.
- Added a product at a time. Nothing here is a re-platform.
EdgeKit impact
What a media group actually gets
Publish speed, support, one-product adoption and data ownership are written into the contract. None of it is an industry average or another publisher's result.
60s
From your team pressing publish to the rule running on every title — and every change is previewable.
Built by people who ran a subscription media business — and found other solutions lacking.
Dedicated Slack or Microsoft Teams channel
Your organization’s own support channel with the EdgeKit team.
Your CMS stays
EdgeKit sits beside the CMS, the email platform and the payment processor rather than replacing them.
One product at a time
“What if we only take the paywall, newsletters or personalisation?” — that is how EdgeKit is built.
A working demo in a day
On your own site, with your own content.
The audience is yours
Never pooled, never resold, exportable in full on demand.
Capabilities
Grow reader revenue from the first free read to the renewal
From the paywall to the inbox to the AI assistant, on every title you publish. Adopt one capability or all of them.
EdgeKit platform34 capabilities
Every capability, on every title you publish
- Metered paywalls
- Paywall
- Registration walls
- Paywall
- Hard and hybrid walls
- Paywall
- A/B tests on any rule
- Paywall
- Gift articles
- Paywall
- Rules by section, author or topic
- Paywall
- Rules for bots and AI crawlers
- Paywall
- Rule changes live in 60 seconds
- Paywall
- Propensity and churn scoresManaged
- AI Paywall
- Single sign-on across titles
- Identity
- Consent captured as evidence
- Identity
- Keep your existing login
- Identity
- Offers, prices and trials from your billing system
- Subscriptions
- Renewals and dunning, synced from your billing system
- Subscriptions
- Seats and group licences on your existing subscriptions
- Subscriptions
- Upgrades and gifts, synced from your billing system
- Subscriptions
- Connects to the billing system you already run
- Subscriptions
- Newsletter preferences
- Newsletters
- Editions built from your CMS
- Email & Push Editions
- Newsletters on autopilot
- Email & Push Editions
- Push alongside the email
- Email & Push Editions
- A/B variants by segment
- Email & Push Editions
- Web archive per publication
- Email & Push Editions
- Recommendations on every page
- Personalization
- Personalised newsletter feeds
- Personalization
- Editor pins and boosts
- Personalization
- Your archive in AI assistants
- AI Access & Answers
- Paywall rules in AI answers
- AI Access & Answers
- First-party event stream
- Analytics
- Raw events in your own storage
- Analytics
- Forwarding to Braze, Snowflake or BigQuery
- Analytics
- Segments built once
- Profile
- Reader traits you define
- Profile
- Export on demand
- Profile
Data and residency
Keep reader data in a database of your own, in the region you choose
Every organization gets a database of its own, so where the reader record lives is a decision you make rather than a compromise you accept.
SOC 2Type IIIn progress
The report is being obtained.
- One database per organizationNever a shared table, never a pooled audience. Residency is a decision you make, not a platform compromise.
- Your cloud account, or oursDeployed into your own account and operated by EdgeKit, or on EdgeKit’s global CDN with your database in a region you name.
- Exportable on demandThe audience is the organization’s. Yours to take out, in full, whenever you ask.
Integrations
Keep the stack you already run
Bring your own identity provider, CMS, email platform and payment processor. The common ones are available today, and anything else is connected by us at no charge.
Your identity provider
- Auth0
- Okta
- Keycloak
- Any OIDC or JWT issuer
Your CMS
- Arc XP
- WordPress VIP
- Labrador CMS
- Contentful
- Sanity
Your email platform
- Braze
- Iterable
- Sailthru
- Customer.io
- Resend
Your payments
- Stripe
- Recurly
- Braintree
- PayPal
- Apple and Google in-app