Engagement agentManaged
Set the habit you want. We pick the story and test the send.
The Engagement agent fills each personalised slot and tests your editions’ variants toward the habit you want, inside the editions and slots your editors set. Braze or your email platform delivers.
Managed today: EdgeKit’s team runs each agent’s loop with you. You approve and deploy every change, and automation takes over each step as it ships.The managed service
Engagement agent · one loopIllustrative
- Goal
- Active days per reader
- Guardrails
- ≤ 5 messages / weekPinned slots fixedConsented channelsExploration ≤ 20%
Share of traffic
- Morning edition, top stories30%
- Morning edition, picked for you30%
- Evening edition, top stories30%
- Holdout · your current schedule10%
ProposalAdd a weekend digest for weekday readersWaiting for your deploy
You set the goal: active days per reader.
What you set
You pick the goal and write the limits
Goals
- Active days per readerDefault
- Newsletter clicks
Guardrails
- At most so many messages per reader per week
- Only channels the reader consented to
- Pinned slots: an editor’s pick is never replaced
- An exploration cap: how much traffic may try an unproven arm
- A stop-loss against your holdout
What it does
Nothing new goes live without your deploy
Moving traffic between the arms you approved is the agent’s job, and today EdgeKit’s team does it. Anything new is a proposal in your console, and approving it is a deploy.
Decides inside what you deployed
- Which story fills each personalised slot
- Which variant of an edition each segment gets
- How much traffic each variant gets: our team moves it toward the one that earns your goal
Proposes for your deploy
- A new newsletter sign-up prompt
- A new cadence for readers who are drifting
- A new edition for a segment you do not serve yet
Never does
- Writes or edits journalism
- Replaces an editor’s pinned story
- Sends on a channel the reader did not consent to
Coming soon Soon
- The channel for each reader: email, push or on-site
- Each reader’s send time, inside quiet hours in their own time zone