Retention agentManaged
Set the revenue you keep. We work every failed card and lapse.
The Retention agent tests the recovery path for a failed card and the win-back for a lapsed subscriber, from the ones you deployed, against a holdout on your current flow. Braze or your email platform sends.
Managed today: EdgeKit’s team runs each agent’s loop with you. You approve and deploy every change, and automation takes over each step as it ships.The managed service
Retention agent · one loopIllustrative
- Goal
- Retained revenue
- Guardrails
- Discount ≤ 40%≤ 2 messages / weekConsented channelsFirst month protected
Share of traffic
- Win-back: 3 months at half price30%
- Win-back: annual at the monthly price30%
- Win-back: a free month30%
- Holdout · your current win-back10%
ProposalOffer the annual plan before any discountWaiting for your deploy
You set the goal: retained revenue.
What you set
You pick the goal and write the limits
Goals
- Retained revenueDefault
- Churn rate
- Recovered payments
Guardrails
- A deepest win-back discount
- At most so many messages per subscriber per week
- Only channels the subscriber consented to
- Protected subscribers: group seats, anyone in their first month
- An exploration cap: how much traffic may try an unproven arm
- A stop-loss against your holdout
What it does
Nothing new goes live without your deploy
Moving traffic between the arms you approved is the agent’s job, and today EdgeKit’s team does it. Anything new is a proposal in your console, and approving it is a deploy.
Decides inside what you deployed
- Which recovery message a subscriber with a failed card gets
- Which win-back a lapsed subscriber sees when they come back
- How much traffic each arm gets: our team moves it toward the arm that earns your goal
Proposes for your deploy
- A new win-back offer
- A new win-back message for your email platform
- A change to a recovery step
Never does
- Cancels, refunds or changes a subscription
- Messages anyone on a channel they did not consent to
- Discounts below your floor
Coming soon Soon
- A save offer at the moment a subscriber cancels
- A stop-loss that trips on its own